TV producers think boys won’t watch girl heroines. Turns out that’s not true. (Slate)Image courtesy of Disney Junior.

TV producers think boys won’t watch girl heroines. Turns out that’s not true. (Slate)

Originally Published: Slate.com • July 21, 2014 

It’s 2013, not 1985, but it’s still considerably harder for my preschool-age daughter to find representations of herself onscreen than it will be for our newborn son, once he starts watching TV.

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Is Diet Soda Girly? Marketing companies take on gender contamination, the idea that when women flock to a product, men flee

Is Diet Soda Girly? Marketing companies take on gender contamination, the idea that when women flock to a product, men flee

Originally Published: Slate • August 13, 2013 

Marketers, as well as anyone who’s been to a Toys R Us in the last 10 years, are well aware that a common way to goose sales is to split a market by gender. Read more...