Originally Published: Slate • December 5, 2014
At Sony’s Columbia Pictures division, a man and a woman have the same job and—oh dear, this is awkward—he’s making close to a million dollars more. Read more...
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December 5, 2014
Photo by Nic McPheeSony Pictures Hack Reveals Stark Gender Pay Gap
March 19, 2014
Baby, You Can’t Drive My Car: Why does the auto industry get women so wrong?
Originally Published: Slate • March 19, 2013
Clotaire Rapaille, a French-born psychiatrist-turned-marketer, has a theory about what women want in cars. In focus groups, Rapaille uses Jungian psychoanalysis to probe consumers until they reveal the unconscious “archetypes” that supposedly reside in their “reptilian” brains, steering them toward certain purchases. Read more...
December 7, 2013
Photo by Roberto Carlos Pecino MartinezOxytots: Instead of learning from the unfounded hysteria of the crack baby era, we’re repeating it (Slate)
Originally Published: Slate • December 7, 2014
In 1985, as crack cocaine use was surging in American cities, the New England Journal of Medicine published a provocative study. Read more...
September 25, 2013
Image courtesy of Disney Junior.TV producers think boys won’t watch girl heroines. Turns out that’s not true. (Slate)
Originally Published: Slate.com • July 21, 2014
It’s 2013, not 1985, but it’s still considerably harder for my preschool-age daughter to find representations of herself onscreen than it will be for our newborn son, once he starts watching TV.
Read more... August 13, 2013
Is Diet Soda Girly? Marketing companies take on gender contamination, the idea that when women flock to a product, men flee
Originally Published: Slate • August 13, 2013
Marketers, as well as anyone who’s been to a Toys R Us in the last 10 years, are well aware that a common way to goose sales is to split a market by gender. Read more...
