Pop Culture

Articles on trends, cultural moments, and strange corners of America.

Is Diet Soda Girly? Marketing companies take on gender contamination, the idea that when women flock to a product, men flee

Is Diet Soda Girly? Marketing companies take on gender contamination, the idea that when women flock to a product, men flee

Originally Published: Slate • August 13, 2013 

Marketers, as well as anyone who’s been to a Toys R Us in the last 10 years, are well aware that a common way to goose sales is to split a market by gender. Read more...

“Who’s Sarah Palin?” Following the potential presidential candidate to the only spot in America where people don’t recognize her.Sarah Palin

“Who’s Sarah Palin?” Following the potential presidential candidate to the only spot in America where people don’t recognize her.

Originally Published: Slate • June 1, 2011 

In general, whenever Sarah Palin arrives anywhere, people know her. That hair, that voice, those glasses. She is instantly recognizable and instantly polarizing. Read more...

Shop Before the Drop: Splurging, pre–fiscal cliffPhoto by Naoya Fujii

Shop Before the Drop: Splurging, pre–fiscal cliff

Originally Published: New York Magazine • December 7, 2012 

People whose incomes put them in the top 2 percent of earners can at this juncture count on one of two things to happen come January. Read more...

Glenn Beck, Denim Snob: Inside the Design Process for His New Jeans LinePhoto from nymag.com

Glenn Beck, Denim Snob: Inside the Design Process for His New Jeans Line

Originally Published: New York Magazine • October 19, 2012 

When Glenn Beck launched his own line of jeans earlier this week, the conservative radio host talked on air about how “American” they were and released an ad thick with patriotic images. Read more...